Monetization
Meta Horizon Store offers several monetization options for non-game apps.
Options
One-Time Purchase
Users pay once to download your app:
- Simple pricing model
- No recurring revenue
- Good for utility apps
Subscriptions
Recurring payments for ongoing access:
- Monthly or annual billing
- Ideal for SaaS-style apps
- Regular revenue stream
Try Before You Buy (TBYB)
Unique Meta feature:
- Users test app for 15-30 minutes
- No trial implementation needed
- Encourages conversions
In-App Purchases
For in-app purchases, use expo-iap:
Installation
Setup
Follow the expo-iap Horizon OS guide.
Example
Use Cases
Premium Features
- Unlock advanced functionality
- Remove limitations
- Access premium content
Subscriptions
- Regular content updates
- Cloud features
- Ad-free experience
Customization
- Themes and skins
- Avatars
- Personalization options
Pricing Tools
Meta provides advanced pricing features:
- A/B testing: Test different prices
- Regional pricing: Adjust by region
- Sales: Temporary price reductions
- Bundles: Package multiple items
- Preorders: Launch with preorders
See Meta's monetization documentation for details.
Best Practices
- Clear value: Make benefits obvious
- Fair pricing: Price appropriately for value
- Test pricing: Use A/B testing to optimize
- Consider TBYB: Leverage Try Before You Buy
